How to Price Your Resin Art (Without Underselling Yourself)
Price resin art by adding up material cost, your time at a fair hourly rate, and overhead (electricity, wastage, packaging), then applying a 2.5-4x markup on top of that total. Most beginners price only for materials and end up effectively working for free — the biggest single fix for underpricing is accounting for your own time.
Based on hands-on pricing and sales experience from practising Indian resin artists across multiple cities.
The Pricing Formula
- Material cost — resin, hardener, mould wear, pigment, packaging for this specific piece
- Time cost — hours spent × a fair hourly rate (even ₹150-₹250/hour as a starting benchmark)
- Overhead — electricity, wastage (failed pours), a share of your equipment cost spread over expected pieces
- Markup — multiply the total by 2.5-4x for retail pricing, or 1.5-2x for wholesale/bulk orders
Worked Example: A Resin Coaster Set
| Cost element | Amount |
|---|---|
| Materials (4 coasters) | ₹180 |
| Time (1.5 hours @ ₹200/hr) | ₹300 |
| Overhead (~15%) | ₹72 |
| Subtotal | ₹552 |
| Retail price (×3 markup) | ₹1,650 for the set |
You can't match factory pricing on identical items — compete on customisation, quality, and story instead, and price accordingly.
Custom and Corporate Pricing
Custom orders (a specific colour, a corporate logo inlay) justify a higher markup than standard stock pieces, since they require dedicated attention and can't be pre-batched. Corporate/bulk gifting orders often use a lower per-unit markup but higher total order value — price the batch, not just the unit.